New Media and Advertising

The appearance of the inventive advances and sight and sound gadgets significantly affected all circles of public activity and the publicizing business was not a special case. The new media model of publicizing opened up a ton of new open doors for impacting the consumers’ inclinations and constructive marking of organizations, going from using the new channels of correspondence to making the advertisements more personalized.Advertising We will compose a custom article test on New Media and Advertising explicitly for you for just $16.05 $11/page Learn More Going with the occasions, the contemporary organizations need to meet the necessities of the contemporary market and build up the new media promoting efforts of their items to set up the contact with clients and making a serious edge. The examination question is the thing that systems would permit boosting the advantages from execution the intuitive publicizing techniques and what estimates should be forced for defeating the impediments of the methodology. The improvement of new correspondence advances foreordained both new chances and new difficulties for the promoting business. The exploration by Lombard and Snyder-Duch (2001) is significant for characterizing the best new media publicizing techniques. From one viewpoint, promoters can take points of interest of the new channels and types of correspondence for conveying their messages to the expected purchasers. Then again, alongside the adjustments in the publicizing methodologies, the consumers’ comprehension of the promoting data turned out to be increasingly complex also. Peltier, Schibrowski, Schultz (2003) noticed that promoters need to adjust to the changing consumers’ qualities: â€Å"The novel attributes of the new media necessitate that a database-driven division way to deal with correspondence system be employed† (p. 114). The division technique would permit conveying promotions to the intended interest group as well a s making them more altered. The move to the customized publicizing methodologies builds the adequacy of promotions messages, giving the purchasers a wide scope of decisions of the item data and the habits of its introduction. Yoo (2007) conceded that â€Å"Interactivity is the key trait of the new media, which is relied upon to change not just the manner in which publicizing is structured and executed yet in addition the way wherein it influences consumers’ sentiments and attitudes† (p. 8). Building up a similar thought, Lombard and Snyder-Duch (2001) pointed at the choice of control of the promoting content as the fundamental pointer of intelligence as the unconventional element of new media publicizing planned for including the shoppers in the promoting procedure (Spurgeon, 2008, p. 2).Advertising Looking for exposition on interchanges media? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Lombard and Snyder-Duch (2001) not iced that â€Å"Early exploration and hypothesis in regards to the idea of quality give a significant system to creating viable publicizing procedures and messages in this new media world† (p. 63). The alternative of controlling the substance, delivering the impression of physical nearness and association during the time spent publicizing are significant for improving the viability of new media promotions. A simple usage of the inventive methodologies without adjusting them to the idiosyncrasies of the strategies is inadequate for making the publicizing effort compelling. The investigation by Liu and Shrum (2002) is significant in light of the fact that alongside the conversation of the benefits of the intuitiveness in contemporary new media promoting techniques, it focuses at the confinements of the methodology. Liu and Shrum (2002) noticed that â€Å"The race to execute intuitiveness highlights into a showcasing circumstance must be tempered, or if nothing else interceded, by thought and comprehension of absolutely what intelligence is, the thing that it can progress admirably, and, similarly as significant, what it can't do† (p. 63). The analysts consider the auxiliary and experiential parts of intelligence and point at inconceivability of in general control of the consumers’ decisions which depend on their own encounters. Stafford and Faber (2005) encouraged to control the consumers’ interest: â€Å"An Internet promoting effort in which interest creating advertisements go before item data advertisements will be altogether more successful than a crusade that utilizes just item data ads† (p. 176). Hermeking (2005) accentuated the significance of the auxiliary improvement of the website composition: â€Å"Site quality which is likewise compared with ease of use, foundation of trust, and formation of positive effect during site use are cited as the most basic site characteristics† (Culture and Internet utilization). In any case, in any event, culminating the adaptability of the website composition, dropping all the irritating pop-ups and expanding the consumers’ open doors for controlling the substance of the promotions, publicists can barely impact the consumers’ disposition towards speaking with the organization just as their reluctance to control their own data. It is critical that the investigation by Liu and Shrum (2002) reveals insight upon the confinements of intuitiveness and the principle careful steps which should be forced to limit the dangers and amplifying the viability of the publicizing campaigns.Advertising We will compose a custom exposition test on New Media and Advertising explicitly for you for just $16.05 $11/page Learn More The usage of the new media promoting procedures may turn into a genuine test for the organizations. It is significant not exclusively to coordinate the new model into the company’s theory to go with the occasions yet in addition to di rect an exploration of the objective populace and the division of the consumers’ base for making the advertisements progressively customized and upgrading their viability. The promoting masters should remember the favorable circumstances as well as the constraints of the intuitiveness as the key part of contemporary new media publicizing model. Reference List Hermeking, M. (2005). Culture and Internet utilization: Contributions from culturally diverse showcasing and publicizing research. Diary of Computer-Mediated Communication, 11(1), article 10. Liu, Y. Shrum, L. (Winter 2002). What is intelligence and is it in every case such something to be thankful for? Diary of Advertising, 31 (4): p. 53-65. Lombard, M. Snyder-Duch, J. (2010). Intelligent promoting and nearness: A system. Diary of Interactive Advertising, 1 (2): p. 56-65. Peltier, J., Schibrowski, J., Schultz, D. (2003). Intuitive coordinated showcasing correspondence: Combining the intensity of IMC, the new media and d atabase promoting. Universal Journal of Advertising, 22: p. 93 †115. Spurgeon, C. (2008). Publicizing and new media. New York, NY: Routledge.Advertising Searching for exposition on correspondences media? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Stafford, M. Faber, R. (eds.) (2005). Publicizing, advancement and new media. New York, NY: American Academy of Advertising. Yoo, C. (2007). Preattentive handling of web publicizing. New York, NY: Cambria Press. This article on New Media and Advertising was composed and put together by client Tristin Mcintyre to help you with your own examinations. You are allowed to utilize it for exploration and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

Discuss The Importance Of Ethics And Social Responsibility

Talk about The Importance Of Ethics And Social Responsibility Morals otherwise called moral is dictated by the class of theory to addresses about profound quality for example ideas, for example, great versus awful, right versus wrong and matters of equity, love, harmony and goodness. The term is utilized to show how people or association decide to act comparable to all inclusive good conduct and activities. Morals include picking activities that are correct and legitimate and just. The individual conduct can be correct or off-base, legitimate or ill-advised and the administrative or individual choices can be reasonable or uncalled for. Morals are imperative in organizations and all parts of living. The establishment of society is based on Ethics. Without moral standards a business/society will undoubtedly be ineffective at some point or another. Business Ethics take a gander at moral way of thinking , good or moral issues and manage issues concerning the good and moral rights, obligations and corporate authority between an enterprise and its investors, laborers, customers, media, government, supplier and vendor. Morals are associated with all control of association including bookkeeping data, human asset the executives, deals and showcasing, manufacture, sensible effects data and ability, worldwide business and money related framework. Social obligation can be characterized as the duty of the association to work in manners that gives the two its individual advantage like creation a benefit and furthermore the advantage of its partners those individuals and gatherings who are influenced somehow by the conduct of the association. For instance, a modern synthetic plant has a duty towards its clients, yet in addition towards the investors and the top managerial staff, and to those individuals who live in the encompassing zone. This duty can be negative, which means there is exception from fault or risk, or it tends to be certain, which means there is an obligation to act advantageously. Lets take an another Example, in corporate organization a CEO make consumptions on diminishing contamination past the sum that is to the greatest advantage of the enterprise or that is legally necessary so as to add to the social goal of improving nature. There are part numerous advantages to any association of being social capable. Abo ve all else advantage to association is that to guarantee the clients, providers and the neighborhood network realizes what you are doing. Exposure like this can be a key piece of utilizing CSR to win contracts. Individuals need to purchase from organizations they regard. Through along these lines your business notoriety will be developing step by step and it urge clients to remain with you and work with your organization. Thoroughly analyze the distinction between morals from an individual point of view to one built up perspective of morals from a hierarchical viewpoint. Individual point of view perspective on morals People groups lives are based on moral establishment of individual morals. They taking everything into account making, guides individuals to contribute estimates that assists with meeting their inward good standards. Morals are utilized by individuals in taking care of issues in regular day to day existence and furthermore help for deciding right versus wrong. Morals are not outright standards but rather they are created during life dependent on scope of components. Characterizing individual morals are a troublesome endeavor for some individuals as they might suspect their internal voice is all the moral direction they require. Observation assumes an extraordinary job in what one finds moral. By association see, morals assumes a fundamental job that characterizes the method of portrayal, method of talking, non-verbal communication, disposition and so on. The absence of individual morals gives a negative reaction in administrative procedures. For instance, in the event that an organiz ation is propelling the item with hazard taking, at that point the chief ought to be completely guaranteed with right method of individual morals, as the item might be neglected to pull in client if promoting director needs close to home morals. In this way, obviously close to home morals makes a man to take a privilege administrative choice. A standard method of understanding moral dynamic is to comprehend the philosophical reason for settling on these choices. Individuals and associations need each other.The composed and unwritten codes of standards and ethics that manage choices and activities inside a business are known as Business Ethics. In the Corporate world, the associations conventions sets standards for deciding the separation including great and loathsome judgment making and habits. Talk about four advantages and four inconveniences of social obligation to an association. Advantages of social obligation Giving great incentive to cash On the off chance that the administration and laborers of the association are well social liable for inner and outside condition of the association then it would bring about best efficiency and clearly the great picture of the association. The greatest intensity of the any association among all assets is the human asset that is the reason if human asset is so polite with great moral ways the estimation of any association will be sufficient. Widening the cutting edge idea of business In the event that the association is giving best yield to the open interest fulfilling their necessities with most recent patterns and innovation, it implies that the matter of the association is acceptable and as open reaction is astounding the association would have better future perspectives. This all occur because of the associations social obligation towards their representatives and condition factors. Additionally laborers remain longer if the business has great status. For instance, MC Donalds is giving best assortment of food in cleanly way, where all the impression of individual match, for example, value, food quality, taste and so on. Their business is acceptable to such an extent that we can discover its outlet anyplace on the planet. MC Donalds is mainstream since they are socially capable to nature and for their work. Â ·.Good associations with neighborhood specialists help working together simpler. Inconveniences of social obligation towards association Everything has some prons and crons, like social obligation where such huge numbers of individuals contended on the advantages and detriments of social duty. First the most significant is that the association is running revenue driven augmentation for the most part, the social obligation shows the crucial misguided judgment of the character and nature of a free economy. Business capacities are additionally financial as opposed to social whenever go to the down to earth way and it is decided by monetary rules alone. This perspective rings a bell more often than not prompting not to move much in their work which consequently brings about terrible efficiency. The job of enterprise is to make a benefit and amplify social government assistance through the effectiveness of the representatives. Now and again where representatives are very little social answerable for the association than it would be extremely hard for the chiefs or enterprise to do the best out of the work and lead the gathering, bringing about terrible picture of the association and awful inward condition There is the worry for the productive utilization of national assets, on account of social costs; benefit isn't really the best proportion of viability which influences the association objective. Absence of enthusiasm of the workers towards social capable in their business additionally not useful for the association Competency at times makes the partners to go past the breaking point overlooking their social obligation that hurt the nature and association as well. Being socially capable costs associations cash, and now and again the bill is immense. In this manner the association think to accomplish for benefit expanding as opposed to be social mindful. Talk about social obligation boundaries that restrain an association Obstructions that occupy an association Social obligation has certain expenses. Its not the characteristic thing to be capable. Voracity and self-centeredness neutralize social duty. At the point when avarice and self-centeredness become higher qualities, social obligation departs for good. One of the issues with our way of life is that we love riches. Individuals who have a ton of cash are legends to us and we endeavor to imitate them. We consider riches to be influence as a marker of legitimacy and goodness. Yet, individuals who are rich and need to be more extravagant, and corporate and mechanical pioneers whose occupations are to put the thriving of their organizations at the highest point of their needs, regularly trivialize social obligation, and this establishes the pace for the entire culture. In social duty each person in the association isn't social mindful towards the work, it relies on the individuals conduct and inspiration level inside the association. Today every individuals consider riches as opposed to soc ial obligation that they have towards the association. This is the hindrance in the association. For e.g.:- in an association on the off chance that specific office is missing for the staff, at that point staff will endure and this administration must be think which as a general rule they dont. This lacking of office may influence the work out going on inside the association. Stream of data in the association ought to be alright to keep away from any contentions between the staff however it emerges because of the issues that each worker are not social mindful. A seller to the organization first think towards the cash he/she will get from doing specific sort of work.

Seeples Spotlight Rahel Tekola COLUMBIA UNIVERSITY - SIPA Admissions Blog

Seeples Spotlight Rahel Tekola COLUMBIA UNIVERSITY - SIPA Admissions Blog This semester the Office of Admissions welcomed four new Program Assistants (PAs) to the team. This week and next, Im introducing you to each of them in the form of self-interviews. Up first, Rahel Tekola. Shes studying Urban and Social Policy, worked  as Chief of Staff to the CEO of an organization focused on domestic violence and poverty, and served on the Mayors Star Council to revitalize Southern Dallas and the City of Dallas Domestic Violence Task Force. Heres what she has to say about her time at SIPA. What attracted you to SIPA and Columbia University? I had a lot of personally compelling reasons for why I chose SIPA, but here are a few of my top reasons: SIPA is quantitatively challenging and this is a skill-set I wanted to hone in and work on post-working in the real world for three years. The great thing about SIPA is it’s not a generalist program. This graduate school allows you to delve into an area of passion through concentration and specialization selections. I was incredibly interested in domestic urban development issues and also management and business like classes, and the good thing is SIPA has allowed me to do both. The professors are as impressive as they look online. I remember coming to visit Columbia the week of Student Admitted Day and sitting in on a class called Venture Capital for Entrepreneurs, and I was absolutely blown away by the practitioner who was teaching the class. The students taking the class were equally just as impressive and fully engaged in the discussion. I really enjoyed that experience and it was instrumental in me choosing SIPA. Location!! Being in the heart of New York City, SIPA students have access to so many businesses, multilateral organizations, local government and non-profits. I love having the opportunity to catch a train to midtown and network with practitioners in the field any time of the week. The world is truly your backyard here!   What experiences do you think prepared you to  attend SIPA? When I graduated from my undergraduate institution in Texas I had always planned on going straight through and going to graduate school. Many mentors and people I had worked with gave some great advice, and told me to take time and work before pursuing my master’s degree. So, this is exactly what I did. This time off from school and working in the field allowed me to realize the things I really am passionate about and the things I want to learn to continue building my skill-set. Working at a domestic violence agency for three years imparted me with so much knowledge I was also able to bring this experience to the discussions within classes.       What has been the best part of your SIPA experience? For the longest time I didn’t want to leave Texas, because it is my home, it is where my friends and family are, I was comfortable and had a great job I loved, however, once I made the plunge to move and attend grad school, I know I made one of the best decisions of my life. I have been able to meet phenomenal classmates and made friends who challenge me every day and allow me to not get comfortable.   Can you comment on the quantitative rigor in the curriculum? My head was definitely spinning the first week of school! I knew SIPA is known to be quantitatively challenging, but I, whew â€" I was not ready. The good thing is most of these classes ask you to do your homework in groups so you will not suffer alone. How was your internship experience been like? I worked with the John A. Reisenbach Foundation this summer. I absolutely loved my experience at the foundation, the mission and the people that we serve, and my boss was amazing. I was tasked with board of director development work, drafting their new strategic plan and conducting site visits to grantee non-profits all over NYC. We work with great companies like Facebook so it was neat getting to be in their office and working with their staff, as well. After the completion of my internship, they offered me a position as Program Officer.   How did you obtain your internship? SIPA has a jobs portal called SIPALink where employers will post jobs and internships to recruit SIPA students. I applied to directly through the link and the rest is history! [Photo courtesy of Rahel Tekola  | Rahel (left) working this summer 17 at the Facebook New York Office]

We Should Hunger For A Stronger Relationship With God

As Christians, a goal for learning is to develop one’s ability to achieve our maximum potential to pay it forward to others in our daily walk. Allowing God to lead us can help us within our professional and personal lives. We should hunger for a stronger relationship with God. As we journey through life, we should integrate God into all aspects such as school, play, work. We should be committed to setting a good example of being leader, an exceptional student, and most of all serving others. Integrating God allows us to know when to use the gifts God gave us to help others and help continue to strive as a better person. We have to balance both allowing our faith to lead and praying for guidance in our daily walk. Once we can know and†¦show more content†¦I will look forward to taking an influential role among my peers, teachers, and administrators at the school. My ultimate goal is not worrying about what I am leading but I how I am leading based on God’s prin ciples. I will model my good values and ethics and hopefully help other towards to possible social change. I believe being an effective leader can help achieve great results to the University with roles in student government president, team captain, etc. I will model positive leadership, which can inspire and organize others to achieve an assignment or to help others bring out their creativity, vision, and skills to benefit themselves and others. I would like to empower another student to want essential leadership roles. I would like everyone to communicate, keep an open-minded atmosphere and positive energy to fulfill our purpose with the specific task. Universities administrators and teachers should be held accountable and keep the school organizations and classes going. I would look to them to model the school’s vision and values. I will model my leadership traits with my classmate by stepping up and taking charge when needed. Staying open-minded and hearing everyoneâ€⠄¢s ideas on a subject matter and make, everyone feels accepted. Everyone can bring something good to the table. Stay on task to set the example of keeping everyone else on task. The most important reason for attending a Christian college is the ability to

Vital Pieces of Professional Term Paper

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Henry Dvid Thoreau Biography (in First Person) Free Essays

I was born in Concord, Massachusetts on July 12, 1817. My family consisted of my Ma and Pa and three siblings; Helen, John Jr. and Sofia. We will write a custom essay sample on Henry Dvid Thoreau Biography (in First Person) or any similar topic only for you Order Now We lived a very humble life; my father worked in a pencil company while my mother tended to the house and took care of me and my siblings. (Otfinoski pg. 60) My family was really pushing for me to start school at Harvard College but the cost was too expensive for my family. My father owned a small pencil factory and my mother took in boarders to help make ends meet. But, through great sacrifice my family was able to pitch in the money to send me to college, and so I entered the class of 1833 at the age of 16 and graduated in the year 1837. (Otfinoski pg. 60) After graduating Harvard College I went back to Concord to start my own academy with my brother John Jr. and teach the way I felt was right. Together with my brother we taught about 20 students. I believe that the academy would have lasted longer if my brother hadn’t taken ill, the work was just too much for me to manage on my own. Otfinoski pg. 61-62) Shortly after closing the academy my brother died I was devastated. I walked 40 miles to attend one of Ralph Waldo Emerson’s lectures, soon after I was able to meet the great man. Emerson offered me a job; it was as a caretaker and a handyman in his home I would live there and work while he was away doing his lectures. In our free time we would discuss Transcendentalism, a philosophy for which he was well known. I was inspired by his radical view and ideas, and looked up to him as a mentor and hero. (Otfinoski pg. 2) Feeling it was time to see more of the world I left Emerson’s and headed back to Concord. In March 1845 I headed towards Walden Pond where I built a cabin for myself and stood there for two years. My reasons for going there were to experience life and discover the true account of it. During my time at the Walden Pond I worked tirelessly on the manuscripts that will later become my first two books. (Otfinoski pg. 62-64) In May of 1849 a Boston publisher published my first book, A Week on the Concord and Merrimack Rivers. Although it sold poorly I never gave up. I later wrote about my experience living at the Walden Pond this book was entitled Walden which also wasn’t as popular as I would have hoped but that still didn’t bring me down. (Otfinoski pg. 64-66) Soon, nature being the very thing that I loved became my enemy as I contracted tuberculosis from living in the outdoors with the bad weather and the constant exposure to the graphite dust working in the pencil factory all caught up to me and on May 6, 1862 I died at the age of 45 years old. (Otfinoski pg. 67-69) How to cite Henry Dvid Thoreau Biography (in First Person), Papers

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I was born in Concord, Massachusetts on July 12, 1817. My family consisted of my Ma and Pa and three siblings; Helen, John Jr. and Sofia. We will write a custom essay sample on Henry Dvid Thoreau Biography (in First Person) or any similar topic only for you Order Now We lived a very humble life; my father worked in a pencil company while my mother tended to the house and took care of me and my siblings. (Otfinoski pg. 60) My family was really pushing for me to start school at Harvard College but the cost was too expensive for my family. My father owned a small pencil factory and my mother took in boarders to help make ends meet. But, through great sacrifice my family was able to pitch in the money to send me to college, and so I entered the class of 1833 at the age of 16 and graduated in the year 1837. (Otfinoski pg. 60) After graduating Harvard College I went back to Concord to start my own academy with my brother John Jr. and teach the way I felt was right. Together with my brother we taught about 20 students. I believe that the academy would have lasted longer if my brother hadn’t taken ill, the work was just too much for me to manage on my own. Otfinoski pg. 61-62) Shortly after closing the academy my brother died I was devastated. I walked 40 miles to attend one of Ralph Waldo Emerson’s lectures, soon after I was able to meet the great man. Emerson offered me a job; it was as a caretaker and a handyman in his home I would live there and work while he was away doing his lectures. In our free time we would discuss Transcendentalism, a philosophy for which he was well known. I was inspired by his radical view and ideas, and looked up to him as a mentor and hero. (Otfinoski pg. 2) Feeling it was time to see more of the world I left Emerson’s and headed back to Concord. In March 1845 I headed towards Walden Pond where I built a cabin for myself and stood there for two years. My reasons for going there were to experience life and discover the true account of it. During my time at the Walden Pond I worked tirelessly on the manuscripts that will later become my first two books. (Otfinoski pg. 62-64) In May of 1849 a Boston publisher published my first book, A Week on the Concord and Merrimack Rivers. Although it sold poorly I never gave up. I later wrote about my experience living at the Walden Pond this book was entitled Walden which also wasn’t as popular as I would have hoped but that still didn’t bring me down. (Otfinoski pg. 64-66) Soon, nature being the very thing that I loved became my enemy as I contracted tuberculosis from living in the outdoors with the bad weather and the constant exposure to the graphite dust working in the pencil factory all caught up to me and on May 6, 1862 I died at the age of 45 years old. (Otfinoski pg. 67-69) How to cite Henry Dvid Thoreau Biography (in First Person), Papers

Multiple Sclerosis Essays (1698 words) - Cytokines,

Multiple Sclerosis The Inside Disease Multiple Sclerosis affects 350,000 people around the United States. Judy Rhamini, a forty- six-year-old mother of two, was diagnosed with the crippling disease in 1988. In late 1997, her attacks had become so devastating that one of them left her arms and legs temporarily paralyzed. To combat the attacks, Mrs. Rhamini began a four- hour daily regimen of intravenous steroids. Within weeks, her pain was gone. Judy Rhamini now takes Avonex, which is a beta- interferon, and since beginning this treatment, she has only had two mild attacks. With advances in the medical field, there is now hope that a cure for multiple sclerosis will be found in the near future. Many new drugs are being developed to stunt the progression of multiple sclerosis. Some of these new drugs are being used today, and they are helping patients cope with the hardships of multiple sclerosis. Judy Rhamini tells how Avonex has helped her; My MS has definitely slowed down. I am so grateful. However, to find a cure, scientists still have to come to a distinct conclusion to what causes this disease. The only way to rid a patient of this horrible disease is to attack the main culprit responsible for bringing the disease upon a person. Although scientists are not totally sure, there are many possibilities as to what causes multiple sclerosis. Scientists feel that there are two main possible causes for multiple sclerosis: the environment in which a person lives, and Herpes Virus 6. Experts are not totally sure, but they are working out the problems, and are confident they will find the answer soon. Some viruses have been thought to be a cause, but it usually comes down to the environment in which a person lives. Speculations have been made that the environment in which a person lives, may be a cause for multiple sclerosis. There are approximately 350,000 Americans with MS, and estimates suggest that there are two hundred new cases diagnosed each week. With this in mind, it would make a person think that America is the environment to blame, and this just might be the case. Researchers have found that the further one lives from the equator, the more likely one is to develop multiple sclerosis. Obviously, there has to be more causes for multiple sclerosis. There is no way one can develop a disease solely by living in a certain area. In addition to the environment, viruses common in the area may also bring on this disease. In the past, many viruses have been linked to multiple sclerosis. The latest and strongest case has been Herpes Virus 6 (HHV-6). In a recent study, more than 70 percent of the patients tested showed signs of active infections of HHV-6. This made scientists and doctors feel as if they had found the cause, but they still did not have the 100 percent sure results they needed. The cause is still unknown, because HHV-6 may only be a symptom of multiple sclerosis. Multiple sclerosis has many symptoms, and scientists fear that their latest discovery may just be that, an unfortunate symptom that patients will have to suffer with. Multiple sclerosis is not an easy disease to put a finger on. Patients are often misdiagnosed, and are forced to cope with their symptoms until they are finally diagnosed correctly. Multiple sclerosis has many symptoms, some physical and some mental. The physical symptoms may be more difficult of the two to deal with. Multiple sclerosis can be diagnosed with the occurrence of many physical symptoms. Some debilitating physical symptoms of multiple sclerosis can be change in vision, abnormal sensations throughout the body, and muscle weakness. Symptoms appear to patients in attacks and / or phases. Symptoms can appear and disappear in a matter of days or weeks. Many of the main physical symptoms go into remission for some time, but many may be permanent. Remember, most patients become paralyzed as the disease progresses. Along with physical symptoms, multiple sclerosis can bring on many mental changes to a person. Multiple sclerosis brings on many problems to the mental capabilities of a patient. Multiple sclerosis can force a person to go through psychological changes that can be devastating to a persons life. These changes

A Close Reading of Nicholas Carr Essays

A Close Reading of Nicholas Carr Essays A Close Reading of Nicholas Carr Paper A Close Reading of Nicholas Carr Paper The essay, although Informed Is an opinion piece. It has been written expressly for the reason to take the knowledge available and apply it to Cares ideas, to reinforce his points as he tries to persuade the reader to re-think their understanding of the internet and its uses. There are many sources available to use for this topic and Carr takes advantage of this, however there is not much in the way of hard evidence, most of the evidence he uses Is anecdotal that he can align with his own. Ear actually uses predominantly online resources; he often quotes online floggers and friends hat he describes as literary types. He uses this form of evidence to prove points on how the way peoples attitudes are changing, such as this quote by Scott Kara, a flogger, l was a lit major In college, and used to be a voracious book reader after Kara confessed to have stopped reading books, Carr has tactfully used this quote to justify the point and can follow it up and build on it. It Is remarkable that Cars key study he uses Is also an online source, continuing his reliance on the Internet even as he scrutinizes it. After conceding that anecdotes are to a sufficient form of evidence, in a seeming effort to legitimate his essay he refers to an online study conducted by the university College London. The conclusion of the study that had confirmed that research habits were changing fits well with Cars overall point. However you must make note of Cares choice to omit of any other form of study, he only references the one online, which leads to the conclusion that this exclusion is actually a comment on how everyone has become overly reliant on the Internet that It has even led to the desertion of printed studies, this subtle point actually ties in well with the previous quote of Scott Kara successfully tying together various parts of his text. The first reading of the piece gave a sense of ease as Cars style, flow and finesse gently prod the reader to at least consider the argument he Is making objectively. Carr wants to make the essay as palatable as possible, by publishing it on the Internet as an article in an online magazine he is actively obeying the ideas that peoples reading and thinking Is changing, so he writes for the audience, however this Is also providing his own evidence to his point. SE of Internet Jargon, the term flogger for example will make the reader feel relaxed as this type of language will be recognized by any internet user and they wont feel overwhelmed. By using familiar words Carr Is assuming Tanat people will De addle to comprehend Ana retain Nils message and that is one of his big concerns. Carr sites the study by the University college London that people have become power browsers who look for quick wins, so by using language and that amplifies retention he tries to discourage that style of reading, this is another subtle layer to his argument which he is repeatedly making while taking full advantage of multiple assets that this style of writing offers. Page 2 Understanding that critics of the reading would be quick to dismiss it as techno phobic, Carr identifies the possibility that he could in fact Just be over thinking the issue. He looks back in history and discusses historical figures that also had a disapproval of change. Socrates disapproved of writing development because it could cause people to become complacent with knowledge and Sacrificing worried about the easy availability of books, as he thought it would lead to laziness. Carr points out that often these fears came true however that the worried parties frequently did not foresee that the benefits would out way the issues. This is an unusual point for Carr to make, but very interesting because it invites us, as he puts it to be skeptical of his Skepticism. He is inviting the readers to look closer at what he is saying, he is trying to motivate them to take note of the writing and think about it, he is cleverly prompting independent thought as well as trying to dodge being called a Ululated as he predicts. The crux of Cars argument is not about how the Internet is changing Just the technological and practical side of reading, but how these fundament al changes have a radiating effect through the mind and emotions of people. This is brought out in essence with the shift in tone and content towards the last section of the essay, now his writing is directed with a more rhetorical intention as he discusses the mind, he draws a clear contrast between reading a book, as a collection of printed pages to inspire analysis, to that of an internet article, an abstract bundle of knowledge we arrives less response out of on a deep intellectual or emotional level. Nicholas Cars essay, touches on many points within a broad field, he takes his ideas and coordinates them, paying close attention to peers and the past. His writing style is effectively used to add additional layers of meaning to the skin-deep layer that anybody can read, and he is fully aware of his works context and predicts reactions to assert himself though his writing. If Google is making us dumber it will not be for writers like Nicholas Carr not trying to prevent it.

Key Quotes from A Wrinkle in Time

Key Quotes from 'A Wrinkle in Time' A Wrinkle in Time is a favorite fantasy classic, by Madeleine LEngle. The novel was first published in 1962 after LEngles manuscript was rejected by more than two dozen publishers. She theorized that the book was too different for publishers to grasp, especially since it was a science fiction story with a female protagonist, almost unheard of at the time. It also includes a good deal of quantum physics, and it wasnt entirely clear at the time whether the book was written for children or adults. The story focuses on Meg Murry and her brother Charles Wallace, their friend Calvin, and the whereabouts of the Murrys father, a brilliant scientist. The three are transported through space by three supernatural creatures, Mrs. Who, Mrs. Whatsit and Mrs. Which, via a tesseract, explained to Meg as a wrinkle in time. Theyre drawn into a battle against the evil creatures IT and the Black Thing. The book is the first in a series about the Murry and OKeefe families. Other books in the series include A Wind in the Door, Many Waters, and A Swiftly Tilting Planet. Here are some key quotes from A Wrinkle in Time, with some context included. Quotes But you see, Meg, just because we dont understand doesnt mean that the explanation doesnt exist. Megs mother responding mysteriously to Megs question about whether there is an explanation for everything. A straight line is not the shortest distance between two points... Mrs. Whatsit explaining the basic concept of the tesseract. This resonates for Meg, who is brilliant at solving math problems, but clashes with teachers when she doesnt arrive at the answers in the way they want her to. She believes early in the novel that finding a result is the important thing, not how you get there. Suddenly there was a great burst of light through the Darkness. The light spread out and where it touched the Darkness the Darkness disappeared. The light spread until the patch of Dark Thing had vanished, and there was only a gentle shining, and through the shining came the stars, clear and pure. This describes the battle between goodness/light and darkness/evil, in an instance where light triumphs. As the skipping rope hit the pavement, so did the ball. As the rope curved over the head of the jumping child, the child with the ball caught the ball. Down came the ropes. Down came the balls. Over and over again. Up. Down. All in rhythm. All identical. Like the houses. Like the paths. Like the flowers. This is a description of the evil planet of Camazotz, and how all of its citizens are controlled by the Black Thing to think and behave the same way. Its a glimpse of what life on Earth may come to be unless the Black Thing can be defeated. Youre given the form, but you have to write the sonnet yourself. What you say is completely up to you. Mrs. Whatsit tries to explain the concept of free will to Meg, by comparing human life to a sonnet: The form is pre-determined, but your life is what you make of it. Love. That was what she had that IT did not have. This is Megs realization that she has the power to save Charles Wallace from IT and the Black Thing, because of her love for her brother.

The Impact of Mediation in Business Decisions Research Proposal

The Impact of Mediation in Business Decisions - Research Proposal Example Disputes may arise among employees, or labor union disputes against the company due to issues such as retrenchment, promotions, rewards, pay rise among a host of other problems. In these cases, conflict resolution is sought to settle the problems. There are several channels followed by different companies in making compromises in decision making including litigation, negotiation, mediation and arbitration. It is clear that more and more businesses are finding litigation a less popular option, and are seeking to adopt other channels. While mediation is quite efficient in making sound business decisions, few businesses make the decision to take it. It is thus imperative that considerable wealth of information needs to be generated on mediation, based on case studies. This will involve studying the mediation decision in terms of evidential reasoning, risk analysis, knowledge of what the decision entails and finally the impact of the decision on the business. Did mediation solve the prob lem or deadlock in decision making to the company’s satisfaction? This research will analyze mediation in all these areas with a bid to conclude on whether the decision to undertake it is satisfying in comparison to other methods. Thus, this research is particularly synchronous with Manchester Business School’s focus on addressing the issues affecting business leaders across the world. Under MBS, this research falls in the division for Decision analysis, support and risk management. Specifically, it will harmoniously integrate within the Decision and Cognitive Sciences Research Centre (DCS), where the decision to undertake mediation by businesses will be studied in terms of evidential reasoning, risk analysis, and impacts. LITERATURE REVIEW Business disputes are usually settled through several ways which can be broadly categorized into two; litigation and alternative dispute resolution. Litigation involves visiting law courts to have the dispute settled by a judge whil e alternative methods include negotiation, arbitration, mediation and arbitration. There is compelling evidence that the decision to take alternative dispute resolution methods over litigation is a wise one especially in terms of two very important things; time and cost savings (Paul 1). Other benefits include the fact that both parties conscript the services of neutral expertise (National Arbitration Forum 4). Alternative dispute resolutions also bring about flexibility which is absent in litigation. This is through innovation and ingenuity in the processes involved in a fashion that a court may not undertake (5). Amicability, confidentiality and party representation are also other benefits over litigation (6). One of the main setbacks to these methods of resolution is the compromise involved, which may be counteractive. The other disadvantage is that the lack of public scrutiny (Spangler, 2003). To disambiguate among the various strategies used in alternative dispute resolution is important since several business leaders are largely ignorant on the different concepts. First, mediation differs from arbitration in terms of the fact that arbitration is an adjudicative process that involves hiring an adjudicator to hear out the dispute and make a decision that is usually enforceable in court. In mediation however, the mediator does not make a decision for the parties, while another difference is that mediation is a voluntary process with nonbinding agreements (Shakman et al, 2001). Among the methods involved in alternative dispute resolution, it has been found that most businesses decide to use arbitration and negotiation over mediation, despite of much

Consumer Relationship and Personal Selling Essay

Consumer Relationship and Personal Selling - Essay Example Personal selling remains important independent of technologically driven sales processes because it is the â€Å"only communication† process that â€Å"allows a marketing message to be adapted to the specific needs and beliefs of each customer† (Spiro & Weitz, 1990, p.61). Other sales promotions such as promotions, point-of-sales’ exhibitions, packaging, and so on are directed toward the â€Å"typical customer†. Personal selling is rather more flexible as it allows for adjustments to be made to the sales’ message in response to observable consumer reactions. With other forms of selling processes, marketers have limited opportunities for adjusting messages as they typically have to wait it out and interpret consumers’ purchasing behaviour.It would therefore appear that personal selling has become even more important with technological advancements. While consumers are more inclined to rely on, and expect technological solutions, consumers valu e and expect superior customer services (Spiro & Weitz, 1990). Personal selling provides consumers with superior customer services since it puts the consumer in touch with sales’ personnel and offers a unique opportunity for consumers to ask questions or to register concerns and to have those concerns addressed. Moreover, personal selling is focused on specific consumers and as such creates and fosters the feeling that the consumer is special and valued. Personal selling is an important customer service technique.... nication† process that â€Å"allows a marketing message to be adapted to the specific needs and beliefs of each customer† (Spiro & Weitz, 1990, p.61). Other sales promotions such as promotions, point-of-sales’ exhibitions, packaging, and so on are directed toward the â€Å"typical customer† (Spiro & Weitz, 1990, p. 61). Personal selling is rather more flexible as it allows for adjustments to be made to the sales’ message in response to observable consumer reactions. With other forms of selling processes, marketers have limited opportunities for adjusting messages as they typically have to wait it out and interpret consumers’ purchasing behaviour (Spiro & Weitz, 1990). It would therefore appear that personal selling has become even more important with technological advancements. While consumers are more inclined to rely on, and expect technological solutions, consumers value and expect superior customer services (Spiro & Weitz, 1990). Personal selling provides consumers with superior customer services since it puts the consumer in touch with sales’ personnel and offers a unique opportunity for consumers to ask questions or to register concerns and to have those concerns addressed. Moreover, personal selling is focused on specific consumers and as such creates and fosters the feeling that the consumer is special and valued. In other words, personal selling is an important customer service technique that is particularly important at a time when modern technology is especially impersonal. Personal selling functions to personalise the relationship between the consumer and the firm and thus facilitates the superior customer services that consumers have come to expect. 2. Discuss the advantages and disadvantages of building customer relationships by the internet. Chen

Market Segmentation Targeting And Positioning

Market Segmentation Targeting And Positioning Market segmentation involves aggregating of prospective buyers into groups, or segments that have common needs and will respond similarly to a marketing action.  [1]  Nestle provide a wide range of nutritious food and beverages for everyone to practice a balanced and healthy diet and lifestyle. There are four types of major segmentation variables for consumer markets which include geographic, demographic, psychographic and behavioral. Segment marketing has given the company a clearer picture of their customers and competitors so that the company can come up with a more fine-tuned products and services that satisfied customers needs. Through market segmentation, targeting and positioning, Nestle can reach out to their customers more easily and serve their customers more effectively and efficiently. Segmentation We found out that Nestle classify their market by using geographic, demographic and psychographic segmentation based on consumer characteristics. In geographic segmentation, Nestle has divided their market into urban areas (cities) and rural areas (villages). Besides that, Nestle also uses demographic factor to segment its market, it consists on income level and educational level. The income level and educational level can be categorized as low, middle and high level consumers. Apart from that, Nestle uses psychographic factor to differentiate the market. The segmentation variables that Nestle uses are personality, social class and lifestyle. Nestle can groups individuals according to their personalities such as extrovert, self-disciplined or energetic. Nestle divides their customers into low social class, medium social class and high social class. Targeting A target market is a potential market that a company has decides to concentrate its marketing efforts and resources to enter those markets. Nestle segments its market by regions, income level, educational level, personalities, social class and lifestyle. By applying the information and observations that we get, we can simply identify the target market of Nestle. In this case, we found out Nestle focuses on urban areas rather than rural areas. The consumption of Nestle products is often in cities as compared to villages. This may be due to income and educational level. The people in rural area mostly could not afford the products of Nestle as it is considered as luxuries. They do not have strong sense of health consciousness due to educational background. This makes them the less attractive buyers. For segmentation by income level, Nestle has been targeting on those consumer who earn middle income and high income. People will purchase healthy and nutritious food and beverages when they have enough monetary resources to back up them. Those consumers with higher income tend to be the potential buyers for Nestle because they bring most profit into the company. Furthermore, for educational level Nestle tends to pay more attention to those consumers who has an education background. They will be more concern of their health and they will do more to maintain it. Through education, we can improve our knowledge and develop life skills which can contribute to individual and community health. Those people with an education background are more likely to practice and maintain a healthy and balanced diet as they know health is more important than wealth. For personality segmentation, Nestle is targeting consumers who are more outgoing and outdoorsy. It is because they require more energy and nutrition that they have lost during their activities. By adapting nutritional input to physical needs, they can get the most from their body.  [2]  These people wish to maintain their energy level and quick recovery after a hectic day by adapting a balanced diet that provides them with essential nutrients and energy. In addition, from the social class and lifestyle segments, Nestle is targeting consumers who are belong to the higher social classes. They have high purchasing power so that they can afford more luxuries such as Nestles products. These people are the target market of Nestle because they tend to be more health conscious. Nestles products often emphasize on nutritional value and health benefits that can improve ones lifestyle and health issues. As conclusion, Nestle is able to reach out to their customers that it can serve best and most profitably. Through segmentation and targeting market, Nestle can enhance the profits for their company and increase effectiveness in their marketing campaigns. Positioning Product positioning refers to the place an offering occupies in consumers minds on important attributes relatives to competitive products. Nestle positioned itself as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry.   [3]  Nestle uses the slogan Good Food Good Life to enhance lives, throughout life, with good food and beverages.  [4]  Nutrition content in their products is the main focus to strengthen their leadership in nutrition industry. To remain their position in that industry, they must identify their competitive advantages against their competitors. Nestle has listed out four competitive advantages of their company that may help their company to compete with their competitors, that are unmatched product and brand portfolio, unmatched research and development (RD) capability, unmatched geographic presence and lastly people, culture, values and attitude  [5]  . For unmatched product and brand portfolio, Nestle provide the largest range of food and beverages among all the food company. Their products range from global icons to local favourites that can adapt to consumer needs, tastes and preferences, making Nestle as a global brand that relevant to everyone and everywhere. Besides that, it is supported by unmatched RD capability that improves the products through innovation and renovation so that it can meet consumer needs and enhances consumer benefits. Nestle spent over billions of dollar on its RD just to ensure its consumer gets the essential nutrition that their body needed. Nestle has an unmatched geographic presence competitive advantage due to the number of countries where they presence. They have been in most countries for over decades and successfully created a strong relationship between their brands and their consumers.  [6]  This also means that they have has plenty of time to study about the local preferences and behaviors to improve their products taste to match the locals preferences. The most important competitive advantage for Nestle is their people, culture, values and attitude. The Nestle culture created a strong bond between their people with a shared set of behaviors and values into a single way of doing business. Their people are determined to deliver their goals as while as creating value to the public.  [7]   Marketing environment Marketing environment consists of microenvironment (internal environment) and macroenvironment (external environment). It embraces all the marketing team inside a firm and includes all the outside factors of marketing that affect the teams ability to develop and maintain successful customer relationships with their targeted customer group.  [8]  Nestle is using it to improve customer relationship management and adapt new strategies when it comes to challenges and opportunities. Microenvironment Suppliers Suppliers are the one who delivered the resources needed by the company to produce the products or services to the consumers. Any problems that incurred in supplier can greatly affect the company sales and damage customer relationship. We can divide the suppliers of Nestle into two groups that are labour suppliers and material suppliers.  [9]  Labour suppliers are in charge of the supply of labour required by the company to optimize their production level. Labour strikes and labour relations are the most important factor to maintain labour satisfaction for company to improve their efficiency. For material suppliers, they deal with the materials needed by the company to place the finished goods on rack. The quality of the material is everything that the company focuses on as Nestle is in the food and beverages industry. By maintaining the quality and quantity of these two supplies, Nestle is able to produce high quantity product to uphold their sales volume and customer satisfacti on in the long run. Marketing intermediaries It helps the company to promote, sell and distribute its product to the final buyers.  [10]  The physical distribution firms design the delivery chain for the company products to reach their final destination. The firms also in charge with the products safety without getting any damage while storing them temporarily. Marketing service agencies of the company helps to target and promote its products to the right market.  [11]  It acts as a communication channel between the customers and the company by explaining the features of the product and providing feedback with the help of survey for the company to improve the quality of the product.  [12]  Banks and insurance companies are financial intermediaries that help to provide monetary resources and protection to the product and company against risk that may be occurred during the operation of the company. Nestle works together with all marketing intermediaries to ensure their valuable customers have a clear image of their p roducts features. Customer Nestle sells its goods to reseller markets that provide the goods to final user at a reasonable profit. Nestle also deals with customer markets which consists of individuals and households that buy a wide range of its products. Nestle works hard on making the product available whenever the customer needs them to maintain customer satisfaction. Macroenvironment Political environment Nestle adhere to the laws and regulations that involve in its activities and the environment. The government may set quotas on the quantity of the products that it can supply and set the amount of taxes that the company must pays in order to conduct the business. To achieve a balance between them, Nestle participates in legislative and regulatory discussions between international organizations, government representatives, industry, scientific community and consumer associations.  [13]   Economic environment Customer purchasing power is majorly affected by a range of economic factors such as income levels, inflation, taxes, unemployment, exchange rates and mortgage rates  [14]  . The disposable income and living standard of a country may bring big business opportunities for Nestle or the other way round. Cultural environment Before Nestle start its operation in any country, it mainly focus on studying the societys cultural value, preferences and behaviors. This is because Nestle hopes its products can be accepted by the local with warm welcome and be competitive among other companies that operating at the same level.  [15]   Technological environment Technologies are the vital part of Nestle RD. Investment in technology will definitely help the company to reduce production cost and improve product quality. For example, Nestle have developed technologies that allow them to use natural vegetable oils instead of partially hydrogenated fats in Maggi bouillon cubes and seasonings.  [16]  With the help of technology improvement, Nestle can create healthier products across their product range and thus improve health and quality of life in a country.

Marketing Strategies of Catering Firms Essay

Basically, the Descriptive method of research will be utilized in the study since it is designed for the investigation or to gather information about present existing conditions. [1]This will be done by gathering the descriptive data through the use of researcher-made questionnaires. Manuel and Medel(1990) defined Descriptive Research as a research that describes ‘what is’. It involves the description, recording analysis, and interpretation of the present nature, composition or how a person, group or thing behaves or functions in the present. It often involves some type of comparison or contrast.[2] According to Polit and Hungler(1999), Descriptive Research describes what exists and may help to uncover new facts and meaning. The purpose of Descriptive Research is to discover, describe and document. Aspects of a situation as it naturally occurs.[3] In other words, Dsescriptive Reserch design is a valid method for researching specific subjects and as a precursor to more quantitative studies. Whilst there are some valid concerns about the statistical validity, as long as the limitations are understood by the researcher, this type of study is an invaluable scientific tool.[4] Its common means of obtaining information include the use of the questionnaire, personal interviews with the aid of study or interview schedule, and observation, either participatory or not. Descriptive Research includes studies that gives meaning to the quality and standing of facts that are going on. For instance, the information about a group of person, a number of objects, a set of conditions, a class of events, a system of thought or any other kind of phenomenon or experience which one may wish to study.[5] This method will be appropriate and used in the study because it is concerned with the conditions that exist and help to answer the questions involving the Marketing Strategies of Catering Firms in selected towns in Rizal. SETTING OF THE STUDY This study will be conducted in selected towns in Rizal. Rizal is a province located in the CALABARZON, just 16 kilometers east of Manila. The province was named after the country’s national hero,Josà © Rizal. Rizal Governor Dr. Casimiro Ynares III on June 17, 2008 announced the transfer of the Capitol from Pasig. Its P 270-million capitol building, constructed in Antipolo by Ortigas & Co., owner thereof, was completed by December of that year. Built on 5-hectare lot at the Ynares Center, it employs 2,008 employees. The New Capitol was successfully inaugurated on March 4, 2009, bringing back the Capitol Building inside the provincial territory, from which it was absent for 33 years (when Pasig was incorporated into Metro Manila). Rizal is bordered by Metro Manila to the west, the province of Bulacan to the north, Quezon to the east and Laguna province to the south. The province also lies on the northern shores of Laguna de Bay, the largest lake in the country. Rizal is a mountainous province perched on the western slopes of the southern portion of the Sierra Madre mountain range. Antipolo boasts of a wonderful view of Metro Manila and it is where Hinulugang Taktak, a waterfall popular with tourists, can be found. The Rizal Province will be accessed by the future C-6 Road connecting the provinces of Bulacan and Cavite and cities of Taguig (beside Laguna de bay), Paraà ±aque and Muntinlupa which are located within Metro Manila. [6] The selected towns to be involved in the study are Tanay, Taytay, Angono, Binangonan, and Cainta. Tanay is a first class municipality in the province of Rizal, Philippines. It is located 57 kilometers (35 mi) east of Manila, although a typical commute between Manila and Tanay will take between one to three hours depending upon traffic conditions. It contains portions of the Sierra Madre Mountains and is bordered by Antipolo City in the northwest, Baras, Morong and Teresa in the west, General Nakar (Quezon Province) in the east, and Pililla, Santa Maria (Laguna province) as well as the lake Laguna de Bay in the south. According to the latest census, it has a population of 94,460 people in 15,720 households. The majority of the population consists of Tagalogs who live near Laguna de Bay, though there are also a significant percentage of mountain dwelling people living in the northern portions of the municipality. The town’s major trades consist of fishing, agriculture and regional commerce. Tanay is also believed to be the birthplace of the Sambal language. [7] *Continuation of Setting of the Study* The City of Taytay is a first class, densely populated municipality in the province of Rizal, Philippines. It is currently the third most populous municipality in the country. Conurbated with Metro Manila, it is bounded by Cainta on the north, Pasig City and Taguig City on the west, Antipolo City in the East and Angono on the South. It is the â€Å"Woodworks and Garments Capital of the Philippines†.[8] Angono is a first class urban municipality in the province of Rizal, Philippines. It is known as â€Å"Arts Capital of the Philippines†, and located 30 kilometers (19 mi) east of Manila. According to the latest census of August 1, 2007, it has a population of 97,209 inhabitants (or 4.26% of Rizal province’s total population of 2,284,046) in 15,740 households. First created as a pueblo in 1766, Angono was a barrio of its neighboring town Taytay and Binangonan before being legally proclaimed an independent municipality in 1935 by then President Manuel L. Quezon. It is home to the Angono Petroglyphs, the oldest known work of art in the Philippines. [9] The Municipality of Binangonan is a first class urban municipality in the province of Rizal, Philippines. According to the 2010 census, it has a population of 249,872 inhabitants in 38,488 households in census. It has a land area of 64.38 km ². A thriving fish port and fishing industry is found in Binangonan, having a long coast line facing the Laguna de Bay, including the western part of Talim Island. The plant of Rizal Cement and Grandspan are in Binangonan as well. Their main livelihood are fishing and farming. With the continuous expansion of Metro Manila, the municipality is now part of Manila’s conurbation which reaches Cardona in its eastern-most part.[10] The Municipality of Cainta (Filipino: Bayan ng Cainta) is a first-class urban municipality in the province of Rizal, Philippines. It is one of the oldest (originally founded on August 15, 1571), and is the town with the second smallest land area of 26.81 square kilometers (10.35 sq. mi) next to Angono with 26.22 square kilometers (10.12 sq. mi).Cainta serves as the secondary gateway to the rest of Rizal province from Metro Manila. Cainta became one of the most urbanized towns due to its proximity to Manila.[11] Subject Of The Study The subject of the study will be twenty five(25) owners or caterers in selected towns in Rizal. The selected towns to be involved in the study are Tanay, Taytay, Angono, Binangonan and Cainta. The researchers will distribute the questionnaire – checklist to the five(5) catering firms in each selected towns. Sources of Data In this study, the researchers will use a questionnaire – checklist as the main tool in gathering the needed data or information on the marketing strategies of catering firms in selected towns in Rizal. The researchers adapted the questionnaire of Caisip et al, with some modifications to suit the type of respondents. The questionnaire – checklist is divided into three parts: Part 1 pertains to the personal profile of the respondents which includes the age, job position, sex, civil status, educational attainment, monthly salary, type of catering, ownership, accreditation, affiliation and location. Part 2 consists of the profile of catering firms that perceived by the respondents which includes the physical facilities, services offered, capacity, number of staff, income per year, price per pax, target market and amenities. Part 3 contains the different marketing strategies used by the caterers to attract customers. These will be answered by the respondents by putting a checkmark on the corresponding space by using the following five-point scales: SCALE| VERBAL INTERPRETATIONS| 5| Very Much(VM)| Always(A)| 4| Much(M)| Frequently(F)| 3| Moderate(MO)| Occasionally(O)| 2| Little(L)| Rarely(R)| 1| Very Little(VL)| Never(N)| This scale will be used to know the effectiveness of the marketing strategies that the catering firms applied. Procedure Of The Study The researchers underwent planning which includes the formulation of the problem, they decided to go on the title â€Å"Marketing Strategies of Catering Firms in Selected Towns in Rizal†. After the research instructors’ approval of the title, the researchers gathered related literature and studies to complete the Chapter 1 and 2. In Chapter 1, the researchers collected the needed information involving the Introduction, Background of the Study, Theoretical Framework, Conceptual Framework, Statements of the Problem, Hypothesis, Scope and Limitation of the Study, and Definition of Terms. The Statements of the Problem will be pattern to the Study of Caisip, Catherine C. et al. While in the Chapter 2, the researchers did the same thing in gathering the data needed, which includes the Research Method, Sources of Data, Setting of the Study, Subject of the Study, Procedure of the Study, and Statistical Treatment. Upon the completion of the 2 chapters, the research instructors will schedule the researches for the colloquium. So, the constructive criticisms will be made by the panelists for the improvement of the study. Statistical Treatment To analyze the data gathered, the indicated statistical treatment below will be used in the study: Problem number 1: Frequency and Percentage Distribution will be used to determine the profile of the respondents in terms of age, job, sex, civil status, educational attainment, monthly salary, type of catering, ownership, accreditation and affiliation, and location. Problem number 2: Weighted mean will be used to determine the marketing strategies of catering firms in selected towns in Rizal in terms of physical facilities. Frequency and Percentage Distribution will be used to determine the marketing strategies of catering firms in selected towns in Rizal in terms of services offered, capacity, number of staff, income per year, price per pax, target market and amenities. Problem number 3: F-Test(One Way ANOVA) will be utilized to determine if there is any significant difference on the marketing strategies of catering firms in selected towns in Rizal with respect to the different aspects in terms of physical facilities, service offered, capacity, number of staff, income per year, price per pax, target market and amenities. End Notes 1http://www.slideshare.net/Angilo/descriptive-research, July 10, 2012 2Rupinta, Sheila Marie G. et. al â€Å"Status of Tourisim Components in the Different Hospitality Industries in Selected Towns in the Province of Rizal.† 3http://www.reserachproposalsforhealthprofessionals.com/descriptive-research.html 4http://www.experiment-resources.com/descriptive-research-design.html, August 5, 2010 5http://www.slideshare.net/Angilo/descriptive.research, July 10,2011 6http://en.wikipedia.org/wiki/Rizal, August 15,2012 7http://www.wowrizal.com/towns-and-cities/tanay-rizal-facts-location-population-barangays-history/ , April 4 2010 8 http://en.wikipedia.org/wiki/Taytay,_Rizal, August 24,2010 9 http://en.wikipedia.org/wiki/Angono,_Rizal, July 22, 2012 10 http://en.wikipedia.org/wiki/Binagonan,_Rizal, July 7,2012 11

Queen Victorias Children and Grandchildren

Queen Victoria and her first cousin Prince Albert, who married on February 10, 1840, had nine children. The marriage of the children of Queen Victoria and Prince Albert  into other royal families, and the likelihood that some of her children bore a mutant gene for hemophilia affected European history. In the following list, the unnumbered persons are children of Victoria and Albert, with notes on who they married, and below them are the next generation, Victoria, and Alberts grandchildren. Children of Queen Victoria and Prince Albert Victoria Adelaide Mary, Princess Royal (November 21, 1840–August 5, 1901)  married Frederick III of Germany (1831–1888) Kaiser Wilhelm II, German Emperor (1859–1941, emperor 1888–1919), married Augusta Viktoria of Schleswig-Holstein and Hermine Reuss of GreizDuchess Charlotte of Saxe-Meiningen (1860–1919), married Bernhard III, Duke of Saxe-MeinengenPrince Henry of Prussia (1862–1929), married Princess Irene of Hesse and by the RhinePrince Sigismund of Prussia (1864–1866)Princess Victoria of Prussia (1866–1929), married Prince Adolf of Schaumburg-Lippe and Alexander ZoubkoffPrince Waldemar of Prussia (1868–1879)Sophie of Prussia, Queen of Greece (1870–1932), married Constantine I of GreecePrincess Margarete of Hesse (1872–1954), married Prince Frederick Charles of Hesse-Kassel Albert Edward, King of England as Edward VII (November 9, 1841–May 6, 1910)  married Princess Alexandra of Denmark (1844–1925) Duke Albert Victor Christian (1864–1892), engaged to Mary of Teck (1867–1953)King George V (1910–1936), married Mary of Teck (1867–1953)Louise Victoria Alexandra Dagmar, Princess Royal (1867–1931), married Alexander Duff, Duke of FifePrincess Victoria Alexandra Olga (1868–1935)Princess Maud Charlotte Mary (1869–1938), married Haakon VII of NorwayPrince Alexander John of Wales (John) (1871–1871) Alice Maud Mary (April 25, 1843–December 14, 1878)  married Louis IV, Grand Duke of Hesse (1837–1892) Princess Victoria Alberta of Hesse (1863–1950), married Prince Louis of BattenbergElizabeth, Grand Duchess of Russia (1864–1918), married Grand Duke Sergei Alexandrovich of RussiaPrincess Irene of Hesse (1866–1953), married Prince Heinrich of PrussiaErnest Louis, Grand Duke of Hesse (1868–1937), married Victoria Melita of Saxe-Coburg and Gotha (his cousin, a daughter of Alfred Ernest Albert, Duke of Edinburgh and Saxe-Coburg-Gotha, a son of Victoria and Albert), Eleonore of Solms-Hohensolms-Lich  (married 1894–divorced 1901)Frederick (Prince Friedrich) (1870–1873)Alexandra, Tsarina of Russia (Alix of Hesse) (1872–1918), married Nicholas II of RussiaMary (Princess Marie) (1874–1878) Alfred Ernest Albert, Duke of Edinburgh and of Saxe-Coburg-Gotha (August 6, 1844–1900)  married Marie Alexandrovna, Grand Duchess, Russia (1853–1920) Prince Alfred (1874–1899)Marie of Saxe-Coburg-Gotha, Queen of Romania (1875–1938), married Ferdinand of RomaniaVictoria Melita of Edinburgh, Grand Duchess (1876–1936), married first (1894–1901) Ernest Louis, Grand Duke of Hesse (her cousin, a son of Princess Alice Maud Mary of the United Kingdom, a daughter of Victoria and Albert), married second (1905)  Kirill Vladimirovich, Grand Duke of Russia (her first cousin, and a first cousin of both Nicholas II and his wife, who was also the sister of Victoria Melitas first husband)Princess Alexandra (1878–1942), married Ernst II, Prince of Hohenlohe-LangenburgPrincess Beatrice (1884–1966), married Infante Alfonso de Orleans y Borbà ³n, Duke of Galliera Helena Augusta Victoria (May 25, 1846–June 9, 1923)  married Prince Christian of Schleswig-Holstein (1831–1917) Prince Christian Victor of Schleswig-Holstein (1867–1900)Prince Albert, Duke of Schleswig-Holstein (1869–1931), never married but fathered a daughterPrincess Helena Victoria (1870–1948)Princess Maria Louise (1872–1956), married Prince Aribert of AnhallFrederick Harold (1876–1876)stillborn son (1877) Louise Caroline Alberta (March 18, 1848–December 3, 1939)  married John Campbell, Duke of Argyll, Marquis of Lorne (1845–1914) Arthur William Patrick, Duke of Connaught and Strathearn (May 1, 1850–January 16, 1942)  married Duchess Louise Margaret of Prussia (1860 –1917) Princess Margaret of Connaught, Crown Princess of Sweden (1882–1920), married Gustaf Adolf, Crown Prince of SwedenPrince Arthur of Connaught and Strathearn (1883–1938), married Princess Alexandra, Duchess of Fife (herself a daughter of Princess Louise, granddaughter of Edward VII and great-granddaughter of Victoria and Albert)Princess Patricia of Connaught, Lady Patricia Ramsay (1885–1974), married Sir Alexander Ramsay Leopold George Duncan, Duke of Albany (April 7, 1853–March 28, 1884)  married Princess Helena Frederica of Waldeck and Pyrmont (1861–1922) Princess Alice, Countess of Athlone (1883–1981), married Alexander Cambridge, 1st Earl of Athlone (she was the last surviving grandchild of Queen Victoria)Charles Edward, Duke of Saxe-Coburg and Gotha (1884–1954), married Princess Victoria Adelaide of Schleswig-Hostein Beatrice Mary Victoria (April 14, 1857–October 26, 1944)  married Prince Henry of Battenberg (1858–1896) Alexander Mountbatten, 1st Marquess of Carisbrooke (formerly Prince Alexander of Battenburg) (1886–1960), married Lady Iris MountbattenVictoria Eugenie, Queen of Spain (1887–1969), married Alfonso XIII of SpainLord Leopold Mountbatten (formerly Prince Leopold of Battenberg) (1889–1922)Prince Maurice of Battenburg (1891–1914) Queen Victoria was an ancestor of later British rulers including her descendant Queen Elizabeth II. She was also an ancestor of Elizabeth IIs husband Prince Philip.

Synthesis Essay Angela Locke - 1493 Words

Argumentative Synthesis This argumentative synthesis consists of four different articles that are all based on social class and inequality. The first article is â€Å"Born Poor and Smart† by Angela Locke. The second articles I will be using is â€Å" Culture of Success† by Brink Lindsey. The third article I will be using is â€Å"The War Against the Poor Instead of Programs to End Poverty† by Herbert J. Gans. The final article that I will be using is â€Å" A Great Time to Be Alive?† by Matt Yglesias. Born Poor and Smart Angela Locke is a writer for the feminist news journal off our backs. In this article, Locke is explaining how her life was growing up and becoming an adult while being poor. She also explains how her mother was born poor and smart and how†¦show more content†¦Ã¢â‚¬Å" A lack of money is the most common explanation for why lower-income children do not go to college† ( Lindsey 341). In this quote, the author shows how hard it is for some lower-income kids to go to college when they are out of high school. This article has a few strengths and weaknesses of it. I believe that the article does a good job at providing evidence and good sources of information. â€Å"But University of Chicago sociologist Susan E. Mayer has found otherwise. In her book What Money Can’t Buy, she examined the connection between parental incomes and child outcomes† ( Lindsey 342). A weakness that the paper has is the fact that I do not feel the author ended the article in a strong enough way to be effective to readers. The article is very well writing and seems to be very well researched in many areas throughout the entire article. What I am not impressed with is the way that the author executed some of the beginnings and endings of topics. There were some instances where it did not make any sense to me. The War Against the Poor Instead of Programs to End Poverty Herbert J. Gans is a professor of sociology at Columbia University. He has written numerous articles and books on the subject of poverty including The Urban Villagers, The Levittowners, People and Plans, Popular Culture and High Culture, Deciding What’s News, The War Against the Poor, and Making Sense of America. In this article, Gans is trying to explain things theShow MoreRelatedLibrary Management204752 Words   |  820 Pagesstrategic thinking, a strategic planning process is likely to be no more that an exercise in futility. Strategic thinking, then, is a process of creating a better tomorrow for the information services organization, and it requires insight through synthesis as well as analysis, nonlinear as well as linear thinking, visual as well as verbal conceptualizing, implicit as well as explicit thinking, and the need to engages the heart as well as the head.1 Some Definitions Strategic visioning: A proactive